After releasing several mediocre albums in the late 70s and early 80s, KISS needed a way to revitalize their career. So in order to promote their new album Lick It Up, they appeared on MTV without any makeup on, the first time since the very beginning of their career. It was treated as a sort of "big reveal," and succeeded in garnering the band some positive attention. Paul Stanley even said that the only reason the album sold well was because they took their makeup off.
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